PRACTICAL GUIDE · 13 OCTOBER 2026

Read an AI product claim with the evidence in view

Ask what was tested, under which conditions and with what limitations.

Identify the specific claim

Replace broad promises with a concrete question. Does the claim concern accuracy on a dataset, speed on a task or a feature being available? Those are different kinds of evidence. A launch announcement establishes what the vendor says, not independent performance.

Distinguish research from testing

Look for the source, date, method and representative examples. A desk-research summary should say that it has not performed hands-on testing. A hands-on report should explain its setup and failure cases. Neither should hide relevant commercial relationships.

Keep change reports precise

One observation shows what was seen at that time. To call something a change, compare it with a dated earlier observation. Preserve the original source and describe uncertainty. Automated competitor collection is not active on this initial site.

Original editorial preparation guidance. No named business or professional is rated, endorsed or verified. Confirm current details with the relevant primary source.